While KindleBookReview.Net provides you with a shortcut to getting honest book on Amazon, there are other methods to getting reviews. While these methods will take more time and effort, they can be very beneficial. The following is an extract from Steven Weber which we found useful if a little dated. We hope you find it useful.
Traditional book marketing strategies call for mailing hundreds of copies to reviewers at magazines and newspapers. But for a new author and/or a niche book, chasing print reviews can be little more than a distraction. A better way to launch your campaign is by identifying and contacting 100 to 300 potential online reviewers and sending a copy of your book to each respondent who expresses willingness to look at it and perhaps post an honest critique.
If you spend two or three days contacting about 300 potential Amazon reviewers, you can expect to receive about 40 to 50 responses, and wind up with perhaps 35 reviews, a quite satisfactory result.
(Author's note: Recently Amazon seems to be restricting communications between authors and readers, and not all Amazon Friends invitations have been going through. Whether this is a policy change by Amazon or simply a glitch isn't known.)
TRY THE TOP
Look for potential reviewers on Amazon's Top Reviewers list - and target the people who regularly post reviews of books similar to yours.
Top Reviewers have a special badge accompanying their pen names, such as Top 1000 Reviewer, Top 500 Reviewer, Top 50 Reviewer, Top 10 Reviewer or #1 Reviewer. Having one of these badges displayed among your book's reviews isn't the same thing as an endorsement by Amazon—it's better. It's a vote by a recognized community leader -— someone who takes reviewing seriously, and has earned a reputation for helpfulness.
Rankings of the Top Reviewers are determined by a point system based on the number of reviews written and the number of positive votes those reviews receive when people click Yes in response to "Was this review helpful to you?"
Many Top review several books a week -— sometimes at the invitation of an author or publisher, but usually by just following their personal interests. Despite receiving no payment, they compete furiously to climb the rankings ladder.
Clicking on a top reviewer's pen name takes you to the reviewer's Amazon profile. Some reviewers use their profiles to explain what types of books they prefer and whether they accept unsolicited books. Some provide postal or e-mail addresses.
Try Googling the Amazon reviewer's name, which will often point you toward their Facebook page, or some other source of contact information.
A soft-sell approach works best with Top Reviewers. Offer a complimentary book in return for their considering it for review -- no obligation. Carefully screen out reviewers whose profile indicates they won't be interested in your book.
And don't ask reviewers to return the copy you send.
Here's a sample script you might use to approach Amazon Top Reviewers:
Dear John Doe,
I got your name from the list of Amazon Top Reviewers. I've written a book, "How to Grow Organic Strawberries." I noticed from your Amazon profile that you frequently review gardening books. If you think you might be interested in reading my book and posting an honest review of it on Amazon, I'll gladly send a complimentary copy if you'll reply with your postal mailing address. There is no obligation, of course.
Only a small percentage of the Top Reviewers are likely to respond to your offer. Some are inundated with review copies from publishers who already have their mailing addresses and know their reading preferences. And some make it a practice not to review a book from a new author unless they can honestly give it a rating of at least three stars out of five.
An increasingly popular way to distribute complimentary review copies of your book is by using two popular book social-networking sites, Goodreads.com and LibraryThing.com. At LibraryThing, you'll want to sign up as a "LibraryThing Author" and then participate in the "member giveaway." Gently request that they also post a review at Amazon. Of course, there's no obligation. Some reviewers are happy to do so, but perhaps two out of three will not.
USE SUBJECTS AND STYLES TO TARGET
Amazon users who have reviewed books with subjects or writing styles like your book's are also worth contacting. You can use the techniques outlined above and click on the pen name displayed with a review to get the reviewer's Amazon profile. Then use the Amazon Friends invitation to send a personalized message, such as:
Dear John Doe,
I got your name from the Amazon book review you posted of the 2003 book "Complete Guide to Organic Fruit." I recently wrote a book that appeals to the same audience, "How to Grow Organic Strawberries." If you think you might be interested in reading it and perhaps reviewing it on Amazon, I'll gladly send a complimentary copy if you'll respond with your mailing address. There is no obligation, of course.
These readers may consider it a treat to discover a new book in their field of interest. And positive ratings from them can surface your book in Amazon's recommendations to buyers of similar books.
OTHER PROSPECTS WORTH APPROACHING
Don't limit yourself to Amazon's Top Reviewers. Other good potential reviewers are:
- acquaintances and colleagues interested in your book's topic.
- participants in Internet discussion boards and mailing lists relevant to your book.
- visitors who registered on your Web site and people who read your blog.
You can find still more prospective reviewers by posting a message on Amazon's discussion board dedicated to customer book reviews.
Don't ask for reviews from people who haven't actually read your book, not even if that group includes your mother. The result will be an unconvincing review that will detract from your book's credibility rather than bolster it.
Once your book is selling, you'll have a steady stream of potential reviewers. Whenever you receive e-mails from readers who praise your book or request further information, you might respond this way:
Thank you for the kind words about my book. If you ever have a spare moment, it would be a great help if you could post a review of it on Amazon and let other potential readers know why you liked it. It's not necessary to write a lengthy, formal review - a summary of the comments you sent me would be fine. Here's a link to the review form for my book: http://www.Amazon.com/gp/customer-reviews/write-a-review.html?asin=[ISBN]
The link at the end of the message will take the reader to Amazon's Web form for book reviews. To customize the link for your book, replace "[ISBN]" with your book's ISBN.
Will giving away several dozen copies of your book hurt its sales? Perhaps you'll lose a sale or two but gain much more from word of mouth. Readers who enjoy the book will recommend it to friends, and those new readers will keep the chain of recommendations going.